Internet Marketing Strategies

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Increase Your Blog’s Exposure: Tag and Ping Your Posts

Tagging is simply a method of organizing your posts under certain key words. Think of it as a filing system where blog posts are filed under the tags for easy retrieval. Since Technorati was one of the first services, their method of creating tags is the one most commonly used.

To create a tag you add the key word (or words) for your tag in a special link which has the following structure:

<a href=”http://technorati.com/tag/XXXX” rel=”tag”>XXXX</a>

Where XXXX is your tag name. If the tag is made up of more than one word, the words need to be separated with “+”, for example:

<a href=”http://technorati.com/tag/increase+website+traffic” rel=”tag”>Increase Website Traffic</a>

You can use more than one tag and they are generally placed at the bottom of each post. Just make sure you are using tags which:

i) Are relevant to your post
ii) Have some activity at Technorati (i.e. people are actually searching for the tag)

You can either add tags to your posts manually by separating each tag link with a comma or you can use a plugin to assist you. One of the best plugins to manage your tags is the Ultimate Tag Warrior which was discussed in the second chapter. Ultimate Tag Warrior saves the tags you add to your posts and makes them available for inclusion into future posts by simply clicking the relevant tag in the saved tag list.

Pinging is the name given to the process of informing various blog search engines and directories that the content on your blog has been updated. In WordPress there is a place to add the ping service URL’s in the control panel, found by navigating to “Options / Writing” and adding them to the “Update Services” text box.

In the appendix there is a list of these services, but be warned… Many ping multiple services which could well already be on the list under another ping service. This means you will be pinging the same service more than once and your blog could be labeled a spam blog (also referred to as a splog). A safer option could be to use Autopinger as discussed in the sixth chapter.

To your Success,

Alejandro Reyes
skype:  whoisalejandro

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