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Doubling Up: Reuse Your Blog Posts to Drive Traffic to Your blog
EzineArticles.com is an article directory which is viewed by the search engines as an authority website, and articles which target up 10,000 competing pages will normally rank very high in the search results, especially on Google.
You can use this to your advantage…
Each of the major blog posts you write should target a keyword phrase which receives some traffic, but has little competition. You can double up on the traffic by re-writing the blog post and then submitting it to EzineArticles.com. For low to medium competition keywords your articles could rank very high in the search results.
This means you could quite conceivably get your blog post and the article in the top 10 results. With two pages instead of only one listed you get a second change to draw more visitors to your blog.
At the bottom of your article submitted to EzineArticles, you are allowed to place a short paragraph which contains a link back to your blog (known as a resource box). If your article is informative and your resource box contains a well written link back to your blog, the reader may well click the link to read more.
If you wrote an article targeting the keyword phrase “increase website traffic”, you could use the following resource box:
If you want to read more about how to increase website traffic, click over to Ruby Rubble’s blog at http://Rubys-Blog.com.
The keyword phrase “increase website traffic” would be a hyperlink so the code you would use in your resource box is:
If you want to read more about how to <a href=”http://rubys-blog.com”>
increase website traffic, click over to Ruby Rubble’s blog at http://Rubys-blog.com
By re-writing blog posts which target very low competition keywords into articles targeting higher competition keywords you could end up with your article and your post ranking highly in the search engines for different keywords, and while your blog is still fairly new you could more than double the traffic you would receive from just the post on its own.
Until tomorrow folks,
Alejandro Reyes
skype: whoisalejandro
Popularity: 81% [?]
The first Step to Increased Traffic: Claim Your Blog on Technorati
Technorati is an Internet search engine for searching blogs and as of December 2006 it had indexed over 55 million blogs ( I know that’s crazy huh? ).
While it may not be the best blog search engine, it is extremely popular and can provide a fair of amount of traffic to your blog. Blogs are ranked in authority by the number links it has received from other blogs over the last 6 months. Each post you write that is submitted to Technorati, by a process known as pinging, will be added to their database and there is a utility for searching this database for information.
Start by claiming your blog, then write a brief description and add a few Tags relevant to the theme of your blog. These tags are important because they are used by people looking for information using the Technorati search facility (the next chapter explains the concept of tagging and pinging).
Searches using Technorati can be made on all blogs or only those you have saved to your favorites. When conducting a search you can search in:
- Blog posts
- Tags
- The entire blog directory
And you can further refine your search by limiting results to blogs with:
- Any authority
- A little authority
- Some authority
- A lot of authority
Blogs are ranked in authority as follows:
- The Low Authority Group (3-9 blogs linking in the last 6 months)
- The Middle Authority Group (10-99 blogs linking in the last 6 months)
- The High Authority Group (100-499 blogs linking in the last 6 months)
- The Very High Authority Group (500 or more blogs linking in the last 6 months)
Your success with Technorati lies with accurate relevant tagging and building your authority. So you need to conduct a little research and find all the tags currently used in Technorati which accurately describe the overall theme of your blog.
Once you have found a list of related tags you can add them to your tag list or whatever tagging plugin you are using. When you write a post only select the tags that most accurately describe the content of your article. Don’t add tags to your posts thinking that certain tags will get you the most traffic. There are real people using Technorati who are looking for relevant content. By using the most accurate tags for people to find your posts, they will appreciate the rest of the content on your blog all the more.
Once your post has been pinged, it will be placed within the Technorati system so people searching for those tags can find your post. Unfortunately with popular tags, your post will be rapidly moved down the listing by posts from the latest pings received from other blogs (posts are placed at the top of the list when they arrive and are moved down by subsequent posts).
Do not repeatedly ping your post in the hope of regaining the top spot in the listing. Multiple pings for the same post will get your blog labeled as spam and it could be banned.
By regularly submitting quality posts to Technorati through the ping process you will begin to build a network of fellow bloggers who link through to your blog (either in their posts or in their blogroll). Technorati takes the number of these links into account when ranking your blog. The more links your blog gets, the higher its authority becomes and the more exposure your blog will receive on Technorati.
To YOUR Success,
Alejandro Reyes
skype: whoisalejandro
yahoo: whoisalejandro
Popularity: 78% [?]